RESPONSIBILITIES
Pre-Production Prep
Team & Vendor Management
Creative & Technical Execution
On-Site Event Management
Budgeting & Reporting
ABOUT
As Production Manager, I oversaw the launch of LA Don’t Play, a community-first Nike program celebrating Los Angeles’ top high school basketball players. Phase 1 debuted in May 2025 with a Draft Day–inspired welcome dinner, where 14 athletes were welcomed into the Nike family.
The experience was produced to feel exclusive, elevated, and unforgettable, setting the tone for the program’s future phases.